- When a customer is looking for a product similar to yours, your business name will come to mind.
- Customers want to purchase from recognizable brands.
- The sight of your sign will make your company as a known entity
2. 24-Hour Marketing
- Even when your closed your sign will still market your business
- Signs have a lasting impact
- Neon/LED signs help make your sign visible in the dark
3. Draw Traffic To Your Front Door
- Drive pedestrians into your business
- Bring traffic from the freeway or side streets
- Looking at your sign can urge an impulse purchase for passing customers